BRAND PROFILE - Acne

A new (and exciting!) category is making its debut on Natty NYC: Brand Profiles. From now on, I'll be picking my favorite brands and profiling them for you guys, as well as choosing a few of my favorite items and sharing them with you. In honor of their new store opening in London, I decided to dedicate the first post to one of my favorite brands: Acne. I know the joke has been made about the unfortunate name, but don't let that turn you off, because if you do, each season you'll be missing out on an amazing collection of garments that offer incredibly designed and constructed basics, as well as more avant-garde pieces.

If you are unfamiliar with the brand, start with a quick peruse of their online store. It's one of my favorite, not just because of all of the fashion porn on display, but because they truly upload every single piece that is produced. Doesn't it bother you when you see something in an ad or a magazine, and the brand doesn't have it listed on their e-commerce site, even though they clearly sell it? Well it bothers me, and this is just another reason why I love Acne: you see it, they got it. Online. Every time.

Next, lets talk about the clothes. Oh the clothes! They really speak for themselves. Classic pieces reworked with clever details, features, and fabrics, all incredibly comfortable with a modern fit. Examples: A perfecto leather jacket lined with thick shearling, a grey cardigan with fingerless clove inserts, and high-top moccasins with leather panels meant to look like metal plating. Apart from these, there are simple chinos, sweatshirts, turtlenecks, blazers, and tees that would be great additions to any man's wardrobe.

And then there are the jeans. Originally, Acne got its name for their denim, and looking at their selection, it's certainly not hard to see why. There are a variety of interesting washes in addition to the everyday blue, black, white, and grey offerings, as well as a collection of fits.

I know the price point may seem a little "exclusive," but I really believe that the design and construction of these garments makes them worth every penny. So head down to their location on Greene St. in New York and check out the new collection. Below, find a couple of my favorite looks for fall/winter and some shots of their new store, curtesy of Susie Bubble.







Sources: Style Bubble, Acne Studios