Saturday, November 20, 2010

WEEKEND WATCHING - Proenza Schouler PS1 Video

Doesn't this remind you of that old footage of UFO sightings you watched on the News as a kid? Pretty eerie.

If you don't know Proenza Schouler (pronouced Pro-enza Scoo-ler) by now then this must be the only blog you read because they are everywhere. The little fashion house that could with contemporaries like Alexander Wang and Jason Wu, the duo known as Jack McCollough and Lazaro Hernandez have taken the women's fashion world by storm with their killer wears and even better accessories (one of which, the new patent leather PS1 bag, is the subject of this video). Pick one up for your significant other this holiday season and I guarantee they won't be disappointed.

DISCLAIMER: I know I've been doing a lot of videos lately, but it certainly isn't by accident. The fashion industry has really been embracing film as a new medium to communicate their vision, whether it be through live streamed fashion shows, product videos (like this one), designer interviews (like the Dolce & Gabbana video I posted from a while back), or behind the scenes material. Personally, I love seeing these houses express their unique viewpoint through video and hope you guys enjoy it too cause this won't be the last!

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Natty NYC

A collection of items, videos, songs, happenings, people, places, things, and the like that embody the natty lifestyle in New York City and abroad.